Magnus Høiberg, better known as Cashmere Cat, has already stacked up his resume at just 29 years old. Where do we even begin? After releasing two very successful EPs, Mirror Maru in 2012 and Wedding Bells in 2014. The producer had begun to find a niche for himself based off the originality in his sound. It was during this time when the industry began to take notice of the rising star. Ariana Grande was one of the first to recognize it and collaborate with the Norwegian. Producing a song off her album, My Everything, landed him an opening spot on the pop star’s tour. From there the producer continued to sore to new heights.
Cashmere Cat has now already been nominated for a Grammy in his role producing Tory Lanez‘s hit song “Luv“. Not to mention he has already worked with Hip-Hop icon Kanye West on his latest project, The Life of Pablo. Most notably he co-produced the track “Wolves” feat Sia and Vic Mensa. Now Cashmere Cat is set to drop his first studio album, 9, this upcoming Friday, April 28th. With enormous features such as The Weeknd, Selena Gomez, Ariana Grande, Ty Dolla $ign, Kehlani & many more; the cat is poised for a very successful debut. I was lucky enough to catch this brilliant performance right before the premiere of his album.
After an extremely dope set by Australian phenomenon, Nina Las Vegas, Cashmere Cat took to the stage on a late Saturday night. He began by mixing around with his older stuff. It seemed as though he was getting the softer, more melodic tunes out of the way so he could step it up later on. Subsequently he dropped everyone’s favorite, the luminous “Rice Rain“. The raucous crowd was hyped up and ready to go. The producer immediately turned the tempo up. Mixing in Hip-Hop bangers like Future’s “Mask Off” along with Life of Pablo anthems “Father Stretch My Hands Pt 1” and “Waves” had fans going absolutely wild singing along to every word. He then continued to use the momentum to play a plethora of new music off the new album. This included a ton of unreleased songs that I cannot wait to hear in full this Friday. It’s safe to say that fans were spoiled Saturday night at the iconic Union Transfer in downtown Philadelphia. Make sure you get that first listen in of 9 on Friday over at Apple Music.